Business France

Business France is the French national agency supporting the international development of the French economy.

Founded on 1st January 2015, Business France is the result of the merger between UBIFRANCE (the French Agency for international business development) and the Invest in France Agency.

Located in 62 countries, Business France employs 1 500 personnel. As part of its missions, Business France works closely with a network of public and private sector partners, in France and abroad.

In East Africa, Business France covers 6 markets: Kenya, Tanzania, Uganda, Rwanda, Ethiopia and Djibouti.

Missions of Business France

Business France has 3 key missions:

• Supporting French companies to export

• Facilitating international investment in France

• Promoting the attractiveness and economic image of France, its businesses and its territories

Supporting exports in Uganda

Trade advisers from Business France inform, advise and support French companies willing to develop profitable businesses in Uganda, by offering:

 Market Research
 Information on market access conditions
 Identification of business partners (importers, distributors, agents, customers…)
 BtoB meetings
 Export events (business forums…)
 Legal and regulatory advisory
 Monitoring of international tenders

2019 calendar of Business France events

(PDF - 178.4 kb)

Facilitating international investment in France

Mission realized in collaboration with the Embassy of France in Uganda:

 In-depth business interviews with potential investors in Uganda

 Sourcing of investment projects in France tailored to the needs of the investor

 Personalized advice on investments in France:
- Type of investments: creation or expansion, industrial or technological partnership, financial investment/acquisition
- fiscal, legislative and regulatory framework
- public financing, national and regional incentives
- practical advice on locations
- cost analysis
- relationship with national and local institutions

 Accompanying investors in France

Promoting the economic image of France in East Africa

 Communication campaigns on the image of France, its companies and its territories through networks of influencers identified in East Africa

 Deployment of promotional campaigns, such as « Créative France » and « The French Tech »